Creativity often gets framed as spontaneity, that flash of inspiration that drives innovation. But in practice, the best creative work usually comes from something more profound: curiosity with discipline, and the ability to turn complexity into clarity.
That’s precisely what Liliana brought to McGregor Coxall when she joined the London studio. At a time when the company was expanding internationally, she helped shape how the team worked, linking research, planning, and design in a way that made sense across time zones and disciplines.
She led the integration of geospatial research into large-scale Middle Eastern masterplans, built internal tools that cut research-to-design turnaround by over 30%, and played a key role in transferring organisational knowledge between the UK and Australia. Her leadership helped the team find its rhythm, balance autonomy with alignment, and develop a shared culture of evidence-led design.
Liliana doesn’t chase novelty for its own sake; she’s more interested in understanding what makes systems work better for people. She’s rigorous, thoughtful, and quietly transformative, the kind of strategist who sees the invisible connections others miss.
If you’re looking for someone who can bridge research and design with insight and purpose, I can’t recommend Liliana enough.